Keep Your Brand Voice Strong in Every Piece of Content You Create

The rooftop is a fine place to shout your message from, but your brand voice can live in plenty of other places too.

Keeping your message consistent is one of the best ways to earn your customers’ trust, engagement and loyalty. You want people to remember you, and a strong, memorable brand voice is how you stay front of mind.

There are loads of ways to share your voice with your audience, and most of them go underused. Let’s look at how you can keep your brand voice strong and unforgettable.

Your website copy

Your website is the perfect stage for your brand voice. From your about page to your product descriptions, this is where your personality can really sing. Don’t let it read like a template anyone could have written.

Your newsletters

Your newsletter is one of the best ways to share more of your personality with subscribers. You’ve got the space to dig into a topic and let your character come through, so make the most of it.

Your customer support

Too many businesses treat support like a faceless helpdesk, handing out answers in a flat, impersonal tone. Your support is a conversation with a real customer, so let your brand personality show up there too.

Your offers and ads

Your personality should carry through your ads, offers and giveaways. A lot of people who see your adverts won’t have heard of you before, so you want that first impression to stick. Make it memorable.

Your error messages

Even the humble 404 page is a chance to show a little personality. Look at Amazon’s 404 page, where they use their friendly dog ambassadors to gently tell you the page you wanted has gone. A small touch, but it stays with you.

Your tutorials

A product or service tutorial doesn’t have to be a dry block of information. You can still be genuinely helpful while sounding like you. When you do, your message stands out and your customers are far more likely to remember what you told them.

Your guest posts and collaborations

Stay true to your voice when you write a guest post or appear on someone’s podcast. And when you team up with another brand, you get a lovely chance to share your message with a whole new audience.

Bring it all together

When your brand voice runs through everything you create, people start to recognise you instantly. That familiarity is what builds trust over time.

If you’d like help pinning down your brand voice and making it consistent everywhere, take a look at our branding service. We’ll help you sound like you, everywhere your customers find you.